If you haven’t heard about all the benefits of mineral cosmetics by now then one must wonder “where have you been?!” As a consumer myself I understand how confusing it can be when making a purchase. We see new brands hit the market constantly so our choices are endless. Whatever you may or may not know about mineral cosmetics it doesn’t matter because I have put together an article to get you up to speed on everything you need to know, including the good and the bad of mineral make-up and how to safely choose your products.
Don’t believe the hype:
Beware that just because a product mentions the word “mineral” in the name, it does not necessarily mean it is a pure mineral product. And don’t be fooled into thinking they all contain natural ingredients. Some companies still use harmful chemicals and only have to mention the word mineral to fool the more unsuspecting of us into thinking it must be good.
A lot of the commercial cosmetic brands jumped straight on the mineral bandwagon once word got out on how wonderful minerals are. And when they did, what do you think the number one thing was that stood out against their more natural branded competitors? Price! They retailed their goods at a fraction of the cost of the natural cosmetics companies, and the reason for this is because they use cheap and nasty ingredients to bulk up the product, and only a tiny amount of the pure mineral ingredients responsible for giving the product any integrity and our skin any benefits. And how do they retain sales despite selling lower quality goods? The same way commercial brands have done for years – clever marketing, big budgets, fancy packaging and pretty faces plus big name celebrities. Learn to look beyond that by equipping yourself with facts about what matters the most – the ingredients. After all, you’re paying for the product to make you feel and look good, not for packaging that’s only going to make your make-up bag look good! When you use products filled with chemicals and fillers you potentially buy into long term skin and body issues – not such a good look in the end.
Become ingredient savvy:
Learn about what goes into products and what they do to your skin and body. Once you know which ingredients to avoid, making purchases will be so much easier. Below are just a handful of common ingredients which you are likely to find if you pick up a couple of products you have in your make-up purse right now.
Some typical fillers include:
Talc – known to block pores (comedogenic), linked to lung problems and known as being a carcinogen
Kaolin – also known as clay; can be drying on the skin
Some harmful ingredients to avoid:
Bismuth Oxychloride – a common addition to mineral powder foundations; known to cause itching, breakouts and irritation to some skin types
Mineral oil – a by product of petroleum, used widely in cosmetics and skincare as well as baby care products; known as a skin irritant and to block pores.
Dimethicone – used to give products slip, used widely in primers and many skincare products; can suffocate the pores by adding a layer over the skin, leading to skin breakouts and pore blockages.
Parabens – used widely in skincare, cosmetics and hair products as a preservative; known to be linked to cancer.
Isopropyl/alcohol – known to be ageing and drying on the skin.
A few extra things to consider when making a purchase:
Is the brand cruelty free? You would be amazed to learn of some of the commercial brands still test on animals. This practice is totally unnecessary and should be banned.
Are you paying extra for packaging and big budget marketing? It’s easy to get drawn in by pretty packaging but in the end it’s what’s in the jar that counts and in this economic climate value for money is what consumers should be investing in.
I hope this helps clear some confusion about the differences between some of the leading brands of natural mineral companies and the commercial brands we have grown up with. Feel free to leave a comment or contact me with any queries. And be sure to take a look at the range in the Karma store; we offer a money back return on all goods plus personalised service over the phone, email, or if you live in Melbourne make a booking to see the range in the comfort of your own location – http://www.karmabeauty.net.au/index.php?option=com_virtuemart&Itemid=41&vmcchk=1&Itemid=41
Please feel free to leave a comment or contact me personally 🙂